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Case Studies


Media Services
ITN Source

The Technology That Changed Our Lives

Top achievements

  • Coverage in The Independent, Channel4 News and a wealth of authoritative educational technology publications including the gigantic FreeTech4Teachers which led to mass social media sharing
  • It was shared from FreeTech4Teacher’s Facebook Page 227 times, liked 193 times and every single comment was extremely positive!
  • Mass voluntary social media sharing from authoritative, relevant accounts within the technology, science, history and educational technology sectors – all business development targets of ITNSource!
  • Currently being used as a sales tool by ITNSource’s business development team
  • Positions ITNSource as innovative marketers and separates them from their competition


Technology

Enterprise B2B Viral Content Marketing

Top achievements

  • Number one positioning for “Create BYOD Policy” – a crucial term in the mobile device management space
  • Ranked in the ‘top news’ for Twitter searches for term “BYOD” at the time of the campaign
  • Trended in the Computer Software section of LinkedIn that had 330,000 subscribers when we were featured
  • Front page coverage on massive tech publications such as VentureBeat.com, who attract 5 million page views per month. As well as being featured on other leading publications such as CMSWire and AppsTechNews.
  • The content continues to attract additional links over time; reinforcing their top position in Google.
  • Ensured Symantec are synonymous with the BYOD IT Trend


Professional Services
Everreach logo

How to Influence and Persuade Infographic

Top achievements

Backlink_History_-_Majestic

  • Mass social media visibility – 13k shares on Entrepeneur.com alone!
  • Massive improvement in Everreach’s link profile which will improve their organic search visibility.
  • Great device for improving brand sentiment for Everreach by providing something genuinely useful to their customer base at no cost.


Retail

Harnessing Local Search For Sofa Workshop

Top achievements

  • Sofa Workshop’s core local London rankings are at an all time high
  • The branches around the country are ranking extremely well too
  • We increased local traffic by 126%


Professional Services

The London Skyline – Past, Present and Future

Top achievements

  • Featured in Time Out, Centre for Cities and was a “Top Pick” on Visual.ly – all with links pointing to Flexioffices.co.uk
  • These links increased Flexioffice’s organic traffic by 23%
  • Mass social media sharing across Twitter, Facebook and LinkedIn amongst targeted authoritative London Business accounts such as Google Local London


Retail

Using a Pop-Up (Properly) to Massively Increase Newsletter Sign-Ups

Top achievements

  • 565% increase in newsletter sign-ups within 3 days
  • This result is incremental and continues to perform even after the test period completes


Gaming

Liberty Games – Meme Pinball Machine Campaign

Top achievements

Featured on some of the biggest tech sites, including:

… and many more.

The project was also a success on social media, with most of the sites sharing their story on their Twitter.



Product

HandiWorld – PR Coverage for An Innovative New Product

Top achievements

Coverage (online and print):

  • Amateur Gardening
  • BBC Gardener’s World
  • That’s Life
  • Bella
  • Take a Break
  • Horse Magazine
  • Total Fly Fisher
  • Big Carp Magazine
  • Camping Magazine
  • The Caravan Club Magazine… and many, many more!

Secured an online competition using the festival angle, which ran on over 60 radio station websites across the UK, including Manchester, London, Newcastle, and Birmingham.



Travel
Quark Expeditions

Interactive Guide to the Arctic

Top achievements

  • Coverage in top travel blogs and competition sites including the authority site, About.com.
  • Mass social media sharing, especially across Twitter and Facebook
  • 30,000 competition entries with a 30% opt-in email rate – thats 9,000 new, targeted opt-in email addresses on their mailing list!
  • The guide has become a popular part of the Quark Expeditions site – making it a functional tool as well as a marketing device
  • It now ranks 1st in Google for the term “Guide to the Arctic


Professional Services
London Offices logo

The London Tube Cost Time Machine

Top achievements



Office Design & Refit

The Evolution of Office Design

Top achievements

  • It has moved Morgan Lovell to number #1 ranking for office design.
  • “Office design in London” and “London office design” have also seen an increase in rankings. These are hugely important targets.
  • Time on site is increasing month on month.
  • Average time on site of ~5 minutes which is great.
  • Generated thousands of new unique visitors to the site.
  • The piece also ranks highly for “Office Design History” and “Evolution of Office Design”.


Radio Station

Maximising Reach Online for Absolute Radio

Top achievements

  • Earned Media on Twitter Reached 60k Targeted Followers
  • Earned Media on Facebook Reached 60k Targeted Fans
  • A Total Reach of 120,000 targeted football fans from our content placement and outreach
  • In Total, the campaign was featured in 84 blog posts from 15 unique, dedicated blogs with an overall reach of 32 million impressions


Retail

Vlogger Outreach, SEO, Social Media, Content Marketing and Local Search – The Works!

Top achievements

  • 1st in Google for “Costumes”
  • 2nd in Google for “Fancy Dress”
  • 3rd in Google for “Fancy Dress Outfits”
  • 4th in Google for “Halloween Fancy Dress”
  • 1st in Google for “Fancy Dress Costumes London” in both organic results and Google Local
  • Mass social sharing of “Halloween Hub”, “The People’s Oscars” and “Which Festival Are You?”; driving much needed exposure in this peak trading period
  • Mass exposure (millions of views) from make up bloggers promoting Angels costumes and make up during the critical Halloween trading period


Education
GMAC Logo

Women in Business

Top achievements

  • Featured in Yahoo! News, International Business Times, Time, The Independent, plus many more
  • Seen by over 800,000 people
  • Estimated organic reach of around 10,000 people through social media alone
  • Over 4,400 likes, clicks, comments, and shares from a modest paid social campaign

Want to know what we could achieve for you?

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Meet the team

Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
Bree Van Zyl
Sam Reynolds
Aida Staskeviciute
Laura Reddington
Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer jon@renderpositive.com
07949 283 785
Hannah Brown Creative Yet Technical Manager hannah@renderpositive.com
07453 779 030
Jenny Longmuir Content Marketing Editor jenny@renderpositive.com
Tess Bowles Social Media & Content Marketing Manager tess@renderpositive.com
Lee Buchan SEO and Social Media Executive lee@renderpositive.com
Asher Baker SEO & PPC Manager (and Lord) asher@renderpositive.com
07525 744 178
Bree Van Zyl Video Productionista briarley.vanzyl@renderpositive.com
Sam Reynolds Copywriter sam@renderpositive.com
Aida Staskeviciute Graphic Designer aida@renderpositive.com
Laura Reddington Copywriter laura.reddington@renderpositive.com
Dipak Hemraj All Rounder dipak@renderpositive.com
Jess Collett Copywriter jess@renderpositive.com
Gemma MacNaught Head of UX and Conversion Rate Optimisation gemma@renderpositive.com
Laila Khan Head of PR laila@renderpositive.com
Gary Buchan Managing Director gary@renderpositive.com
07525 839 157
James Hackney Client Services Manager james@renderpositive.com
07725 209 820
Stuart Lawrence Chief Technical Officer stuart@renderpositive.com
07725 209 819



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