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Render Positive
Sector Retail

Vlogger Outreach, SEO, Social Media, Content Marketing and Local Search – The Works!



The brief

We’ve been partners of Angels Fancy Dress since Render Positive’s inception. At first, we were hired purely to aid their SEO efforts. However our relationship has since grown due to the massive changes in the digital marketing landscape. We now to our utmost to: maximise their presence on SEO, Google Local (they have two offline stores), social media and provide them with compelling content.

What do we do?

Their site is gigantic, so we continually offer technical consultancy to ensure it remains within Google’s changing rules and regulations. We provide them with regular compelling blog content and create regular “Content Stunts” that fit in with their marketing calendar such as the  “Which Festival Are You?” quiz, “The People’s Oscars” and “The Halloween Hub“. We also ensure their offline stores rank highly in Google’s Local Search algorithm. During their peak Halloween period, we outreached to key make up vloggers; leading to Angel’s products being featured on channels with millions of views for the price of a costume and top quality make up! We also provide regular expert consultancy on how to best run their social media profiles.

Results

  • 1st in Google for “Costumes”
  • 2nd in Google for “Fancy Dress”
  • 3rd in Google for “Fancy Dress Outfits”
  • 4th in Google for “Halloween Fancy Dress”
  • 1st in Google for “Fancy Dress Costumes London” in both organic results and Google Local
  • Mass social sharing of “Halloween Hub”, “The People’s Oscars” and “Which Festival Are You?”; driving much needed exposure in this peak trading period
  • Mass exposure (millions of views) from make up bloggers promoting Angels costumes and make up during the critical Halloween trading period

Render Positive are an essential part of our company’s online activity; they have consistently risen to every challenge that we have given them and as a result they are an integral part of our website optimisation and web PR – providing great results and vital knowledge. No task has been too big, and their help has proved absolutely invaluable to us.

Jeremy Angel, Creative Manager, Angels Fancy Dress


Here's how we did it!


1

Search Engine Optimisation

We provide regular up to date consultancy on how to best structure their site for maximum visibility across all of their pages. This includes technical recommendations to ensuring every page is as relevant to the consumer as possible.



2

Local SEO

Our experts ensure Angel’s stores in Central London and Hendon are as optimised as possible. We have a resident expert, Asher Baker, who performs regular workshops on local search at Brighton SEO. This includes a massive spectrum of variables to consider – too much to put here. Get in touch if you want an education in local search!



3

Video Blogger Outreach

We searched YouTube, the world’s 2nd biggest search engine to find the most influential make up bloggers we could. Then using our persuasive techniques – and some high quality products from Angels, got them to feature their products during their tutorial videos during the Halloween period. This resulted in massive exposure for Angels and we have built permanent relationships with our contacts and carry out this activity each year.


Want to know what we could achieve for you?

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Meet the team

Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
Bree Van Zyl
Sam Reynolds
Aida Staskeviciute
Laura Reddington
Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer jon@renderpositive.com
07949 283 785
Hannah Brown Creative Yet Technical Manager hannah@renderpositive.com
07453 779 030
Jenny Longmuir Content Marketing Editor jenny@renderpositive.com
Tess Bowles Social Media & Content Marketing Manager tess@renderpositive.com
Lee Buchan SEO and Social Media Executive lee@renderpositive.com
Asher Baker SEO & PPC Manager (and Lord) asher@renderpositive.com
07525 744 178
Bree Van Zyl Video Productionista briarley.vanzyl@renderpositive.com
Sam Reynolds Copywriter sam@renderpositive.com
Aida Staskeviciute Graphic Designer aida@renderpositive.com
Laura Reddington Copywriter laura.reddington@renderpositive.com
Dipak Hemraj All Rounder dipak@renderpositive.com
Jess Collett Copywriter jess@renderpositive.com
Gemma MacNaught Head of UX and Conversion Rate Optimisation gemma@renderpositive.com
Laila Khan Head of PR laila@renderpositive.com
Gary Buchan Managing Director gary@renderpositive.com
07525 839 157
James Hackney Client Services Manager james@renderpositive.com
07725 209 820
Stuart Lawrence Chief Technical Officer stuart@renderpositive.com
07725 209 819



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