We’ve been partners of Angels Fancy Dress since Render Positive’s inception. At first, we were hired purely to aid their SEO efforts. However our relationship has since grown due to the massive changes in the digital marketing landscape. We now to our utmost to: maximise their presence on SEO, Google Local (they have two offline stores), social media and provide them with compelling content.
Their site is gigantic, so we continually offer technical consultancy to ensure it remains within Google’s changing rules and regulations. We provide them with regular compelling blog content and create regular “Content Stunts” that fit in with their marketing calendar such as the “Which Festival Are You?” quiz, “The People’s Oscars” and “The Halloween Hub“. We also ensure their offline stores rank highly in Google’s Local Search algorithm. During their peak Halloween period, we outreached to key make up vloggers; leading to Angel’s products being featured on channels with millions of views for the price of a costume and top quality make up! We also provide regular expert consultancy on how to best run their social media profiles.
Render Positive are an essential part of our company’s online activity; they have consistently risen to every challenge that we have given them and as a result they are an integral part of our website optimisation and web PR – providing great results and vital knowledge. No task has been too big, and their help has proved absolutely invaluable to us.
Jeremy Angel, Creative Manager, Angels Fancy Dress
We provide regular up to date consultancy on how to best structure their site for maximum visibility across all of their pages. This includes technical recommendations to ensuring every page is as relevant to the consumer as possible.
Our experts ensure Angel’s stores in Central London and Hendon are as optimised as possible. We have a resident expert, Asher Baker, who performs regular workshops on local search at Brighton SEO. This includes a massive spectrum of variables to consider – too much to put here. Get in touch if you want an education in local search!
We searched YouTube, the world’s 2nd biggest search engine to find the most influential make up bloggers we could. Then using our persuasive techniques – and some high quality products from Angels, got them to feature their products during their tutorial videos during the Halloween period. This resulted in massive exposure for Angels and we have built permanent relationships with our contacts and carry out this activity each year.