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How to Influence and Persuade Infographic

Everreach logo

The brief

Everreach offer a virtual phone number help small businesses appear more professional. We needed to create a content piece that was relevant to Everreach’s core customer base while attracting digital PR (with the strong links needed to improve organic search visibility) and mass social media sharing.

What we did

To do this, we decided that the best way would be to provide content that would further help their customers grow their businesses.

We created an infographic that shows the 6 main methods to persuade and influence people. We used research from Dr. Robert Cialdini (with permission), but made the information visually appealing and easy to digest for anyone.

Science of Persuasion

Check it out by clicking here!



  • Mass social media visibility – 13k shares on alone!
  • Massive improvement in Everreach’s link profile which will improve their organic search visibility.
  • Great device for improving brand sentiment for Everreach by providing something genuinely useful to their customer base at no cost.

We employ Render Positive to help us gain online visibility through content marketing and social media. First they created a visually beautiful and intuitive piece of content that gained us the traction we wanted through intelligent use of Promoted Tweets. We are now embarking on a regular content marketing and social media strategy with them. I have already recommended them to others!

Tony Joseph, Everreach (Telefonica)

Here's how we did it!


The Big Idea

We knew this idea would work. The information is incredibly useful – but was only available in a large book. With permission from the original author, we knew we could make something socially shareable that would benefit Everreach and the author.

It’s also very relevant to Everreach’s customer base. This information will help them make more sales and grow their businesses!


Organic Seeding

We pitched the infographic to massive authoritative business sites such as,,,, and design sites such as Design Taxi. We got mass coverage once these publications wrote about our infographic. From here, further websites and blogs went on to also publish our infographic.


Paid Seeding

We also ran a Promoted Tweets campaign to further target small businesses online and get our content directly into the hands of small business owners.

Want to know what we could achieve for you?

View all resources Useful stuff

Meet the team

Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
Bree Van Zyl
Sam Reynolds
Aida Staskeviciute
Laura Reddington
Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer
07949 283 785
Hannah Brown Creative Yet Technical Manager
07453 779 030
Jenny Longmuir Content Marketing Editor
Tess Bowles Social Media & Content Marketing Manager
Lee Buchan SEO and Social Media Executive
Asher Baker SEO & PPC Manager (and Lord)
07525 744 178
Bree Van Zyl Video Productionista
Sam Reynolds Copywriter
Aida Staskeviciute Graphic Designer
Laura Reddington Copywriter
Dipak Hemraj All Rounder
Jess Collett Copywriter
Gemma MacNaught Head of UX and Conversion Rate Optimisation
Laila Khan Head of PR
Gary Buchan Managing Director
07525 839 157
James Hackney Client Services Manager
07725 209 820
Stuart Lawrence Chief Technical Officer
07725 209 819

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