Everreach offer a virtual phone number help small businesses appear more professional. We needed to create a content piece that was relevant to Everreach’s core customer base while attracting digital PR (with the strong links needed to improve organic search visibility) and mass social media sharing.
To do this, we decided that the best way would be to provide content that would further help their customers grow their businesses.
We created an infographic that shows the 6 main methods to persuade and influence people. We used research from Dr. Robert Cialdini (with permission), but made the information visually appealing and easy to digest for anyone.
We employ Render Positive to help us gain online visibility through content marketing and social media. First they created a visually beautiful and intuitive piece of content that gained us the traction we wanted through intelligent use of Promoted Tweets. We are now embarking on a regular content marketing and social media strategy with them. I have already recommended them to others!
Tony Joseph, Everreach (Telefonica)
We knew this idea would work. The information is incredibly useful – but was only available in a large book. With permission from the original author, we knew we could make something socially shareable that would benefit Everreach and the author.
It’s also very relevant to Everreach’s customer base. This information will help them make more sales and grow their businesses!
We pitched the infographic to massive authoritative business sites such as Yahoo.com, Inc.com, Entrepeneur.com, Alltop.com, and design sites such as Design Taxi. We got mass coverage once these publications wrote about our infographic. From here, further websites and blogs went on to also publish our infographic.
We also ran a Promoted Tweets campaign to further target small businesses online and get our content directly into the hands of small business owners.