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Render Positive
Sector Travel

Interactive Guide to the Arctic

Quark Expeditions


The brief

Quark Expeditions wanted to position themselves as the authority for all things Arctic expedition. These were their aims:

  1. Positive PR
  2. Links
  3. Social media visibility
  4. Competition entries with opt-in email addresses for their mailing list

What we did

We created an interactive guide to the Arctic that allowed users to intuitively explore and learn all about the area. There was a competition element, with one lucky winner receiving a free expedition.

 

Quark Expeditions Arctic Guide

Check it out by clicking here!

Results

  • Coverage in top travel blogs and competition sites including the authority site, About.com.
  • Mass social media sharing, especially across Twitter and Facebook
  • 30,000 competition entries with a 30% opt-in email rate – thats 9,000 new, targeted opt-in email addresses on their mailing list!
  • The guide has become a popular part of the Quark Expeditions site – making it a functional tool as well as a marketing device
  • It now ranks 1st in Google for the term “Guide to the Arctic

We worked with Render Positive to develop a new campaign to assert our leadership position as the experts in all things Polar expedition, increase brand exposure, PR, links and social mentions whilst capturing opt-in email addresses. They brainstormed several ideas and we chose the idea of an interactive guide to the Arctic. We added in a contest element where one lucky winner would get a free Arctic expedition.

The final infographic  is chock-full of information, intuitive and most importantly, socially shareable. They promoted the guide using paid social media seeding through Facebook, Twitter and display advertising. The end result? We are thus far exceeding our targets for data collection whilst substantially increasing our social media following and acquiring really positive digital PR. We will absolutely be working with Render Positive on future projects!

Rachel Hilton, Quark Expeditions


Here's how we did it!


1

Brainstorming

We brainstormed a wealth of ideas based on the premise that Quark Expeditions needed to be the authority on all things Arctic whilst acquiring thousands of opt-in email addresses.



2

Creation and Amendments

This was a huge project. We had to work very closely with Quark Expeditions to make sure we produced the most intuitive, interesting and factually correct piece as possible. We worked with Quark Expeditions to make sure the finished product was something they could be proud of.



3

Seeding

We contacted a plethora of travel blogs and competition sites about our interactive guide and the prize that was available.

In addition, we ran targeted, cost effective paid social seeding campaigns across Facebook and Twitter.


Want to know what we could achieve for you?

View all resources Useful stuff


Meet the team

Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
Bree Van Zyl
Sam Reynolds
Aida Staskeviciute
Laura Reddington
Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer jon@renderpositive.com
07949 283 785
Hannah Brown Creative Yet Technical Manager hannah@renderpositive.com
07453 779 030
Jenny Longmuir Content Marketing Editor jenny@renderpositive.com
Tess Bowles Social Media & Content Marketing Manager tess@renderpositive.com
Lee Buchan SEO and Social Media Executive lee@renderpositive.com
Asher Baker SEO & PPC Manager (and Lord) asher@renderpositive.com
07525 744 178
Bree Van Zyl Video Productionista briarley.vanzyl@renderpositive.com
Sam Reynolds Copywriter sam@renderpositive.com
Aida Staskeviciute Graphic Designer aida@renderpositive.com
Laura Reddington Copywriter laura.reddington@renderpositive.com
Dipak Hemraj All Rounder dipak@renderpositive.com
Jess Collett Copywriter jess@renderpositive.com
Gemma MacNaught Head of UX and Conversion Rate Optimisation gemma@renderpositive.com
Laila Khan Head of PR laila@renderpositive.com
Gary Buchan Managing Director gary@renderpositive.com
07525 839 157
James Hackney Client Services Manager james@renderpositive.com
07725 209 820
Stuart Lawrence Chief Technical Officer stuart@renderpositive.com
07725 209 819



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