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Sector Media Services

The Technology That Changed Our Lives

ITN Source


The brief

ITNSource wanted to draw attention to their extensive archive footage library by getting positive digital PR coverage – with links that deliver traffic and improve organic search visibility whilst securing mass voluntary social media sharing.

What we did

We created an interactive video timeline showing the science and technology thats changed our lives in the last 114 years. It used their best archive footage, was easy to use, visually appealing and genuinely interesting, educational, socially shareable and able to attract digital PR coverage.

Technology Timeline

Check it out by clicking here!

Results

  • Coverage in The Independent, Channel4 News and a wealth of authoritative educational technology publications including the gigantic FreeTech4Teachers which led to mass social media sharing
  • It was shared from FreeTech4Teacher’s Facebook Page 227 times, liked 193 times and every single comment was extremely positive!
  • Mass voluntary social media sharing from authoritative, relevant accounts within the technology, science, history and educational technology sectors – all business development targets of ITNSource!
  • Currently being used as a sales tool by ITNSource’s business development team
  • Positions ITNSource as innovative marketers and separates them from their competition

We needed a way to better show off our amazing archive footage. Render Positive developed the idea to create a showcase of “The Technology That Changed Our Lives”. Using our expert archivists and their remarkable designers, developers, copywriters, researchers and marketers, we created something spectacular that has been shared massively on social media as well as being featured by The Independent, Channel4 News, and a wide range of educational technology publications. The links generated through this activity will help our entire site’s visibility in Google. We are even using the timeline as a sales tool for our business development team. Truly an amazing piece of content. We are definitely working with Render Positive again in next year!

Frances Taylor, Marketing Manager, ITN Source


Here's how we did it!


1

Brainstorming

ITNSource came to our offices for a brainstorm, which resulted in a wealth of ideas which we narrowed down to two. We won’t lie – their massive amount of historical archive footage made this a fun brainstorm!



2

Premarketing

We researched key journalists and bloggers and asked them, ‘Is this idea good? Would you publish it?’ When we got enough positive responses, we commenced production as we knew we would get coverage and the campaign would be a success.



3

Seeding

Once the timeline was produced, which really was a massive piece of teamwork from both ITNSource and Render Positive, we contacted all of the journalists and bloggers we premarketed to, as well as additional influencers we had discovered.

We also ran a cost effective & targeted Promoted Tweets campaign to reach our target consumers directly. This gave us additional exposure on top of being featured in highly authoritative publications.


Want to know what we could achieve for you?

View all resources Useful stuff


Meet the team

Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
Bree Van Zyl
Sam Reynolds
Aida Staskeviciute
Laura Reddington
Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer jon@renderpositive.com
07949 283 785
Hannah Brown Creative Yet Technical Manager hannah@renderpositive.com
07453 779 030
Jenny Longmuir Content Marketing Editor jenny@renderpositive.com
Tess Bowles Social Media & Content Marketing Manager tess@renderpositive.com
Lee Buchan SEO and Social Media Executive lee@renderpositive.com
Asher Baker SEO & PPC Manager (and Lord) asher@renderpositive.com
07525 744 178
Bree Van Zyl Video Productionista briarley.vanzyl@renderpositive.com
Sam Reynolds Copywriter sam@renderpositive.com
Aida Staskeviciute Graphic Designer aida@renderpositive.com
Laura Reddington Copywriter laura.reddington@renderpositive.com
Dipak Hemraj All Rounder dipak@renderpositive.com
Jess Collett Copywriter jess@renderpositive.com
Gemma MacNaught Head of UX and Conversion Rate Optimisation gemma@renderpositive.com
Laila Khan Head of PR laila@renderpositive.com
Gary Buchan Managing Director gary@renderpositive.com
07525 839 157
James Hackney Client Services Manager james@renderpositive.com
07725 209 820
Stuart Lawrence Chief Technical Officer stuart@renderpositive.com
07725 209 819



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