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Render Positive
Sector Professional Services

The London Tube Cost Time Machine

London Offices logo


The brief

LondonOffices.com wanted to create a piece of content that would attract high quality links to their domain for SEO purposes. We will admit, LondonOffices already had the idea for a calculator that would tell people how much their tube fees would increase in 2020. We knew we could create this, make it look visually wonderful, and get it seen.

What we did

We originally outreached the idea to key London journalists and bloggers to see if the idea would work.  The feedback we got back was “Why just 2020?” We agreed – it seemed arbitrary. Influencers were far more receptive to a tool that could show what your journey costed in the past and future. So this is what we created.

Cost Your Commute

Check it out by clicking here!

Results

The team at Render Positive worked swiftly and smoothly with us to create an interesting and highly engaging piece of content. From start to finish we benefited from the open and collaborative relationship their team offered – which made the project come to life quickly and grow beyond the confines of the original brief. Positive results and a very real success.

Simon Jones, Marketing Manager, Office Broker


Here's how we did it!


1

Developing The Idea

By premarketing to key London journalists and bloggers, the idea was actually made better. It went from a basic tool that showed consumers that their journey could expect to cost in 2020 to a full fledged tube cost time machine! This idea was far better received and we ran with it.



2

Design & Development

We used Freedom of Information Act data to acquire the price data dating back to the 80s. We then used predictive modelling to predict future prices. Then our design and development whizzes made something that anyone could use in seconds. As the product was slightly interactive – and not just a static infographic – it forced publications to link to the tool, meaning we got really strong link equity from newspapers that often don’t wish to link out!



3

Paid Seeding

We also ran a targeted paid social media seeding campaign on Facebook and Twitter to give additional exposure to the campaign. It was a fantastic compliment to the organic outreach already completed.


Want to know what we could achieve for you?

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Meet the team

Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
Bree Van Zyl
Sam Reynolds
Aida Staskeviciute
Laura Reddington
Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer jon@renderpositive.com
07949 283 785
Hannah Brown Creative Yet Technical Manager hannah@renderpositive.com
07453 779 030
Jenny Longmuir Content Marketing Editor jenny@renderpositive.com
Tess Bowles Social Media & Content Marketing Manager tess@renderpositive.com
Lee Buchan SEO and Social Media Executive lee@renderpositive.com
Asher Baker SEO & PPC Manager (and Lord) asher@renderpositive.com
07525 744 178
Bree Van Zyl Video Productionista briarley.vanzyl@renderpositive.com
Sam Reynolds Copywriter sam@renderpositive.com
Aida Staskeviciute Graphic Designer aida@renderpositive.com
Laura Reddington Copywriter laura.reddington@renderpositive.com
Dipak Hemraj All Rounder dipak@renderpositive.com
Jess Collett Copywriter jess@renderpositive.com
Gemma MacNaught Head of UX and Conversion Rate Optimisation gemma@renderpositive.com
Laila Khan Head of PR laila@renderpositive.com
Gary Buchan Managing Director gary@renderpositive.com
07525 839 157
James Hackney Client Services Manager james@renderpositive.com
07725 209 820
Stuart Lawrence Chief Technical Officer stuart@renderpositive.com
07725 209 819



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