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HandiWorld – PR Coverage for An Innovative New Product



The Brief

HandiWorld came to us with an innovative product – the HandiMoova. They needed help with promoting the product and getting it in front of the right target audience, as well as improving their rankings on Google through link building.

What We Did

We started off by establishing the types of people & interest groups this product would appeal to – fishing, farming, camping, caravanning, gardening, equestrian – and angled the various benefits of the trolley to suit each industry’s publications to ensure maximum reviews. A photo of the Moova ladened with beers meant we could outreach to music/radio websites too as the “festival trolley”. The product also made a great giveaway prize for online outlets who would link to the HandiWorld website through theirs.

Results

Coverage (online and print):

  • Amateur Gardening
  • BBC Gardener’s World
  • That’s Life
  • Bella
  • Take a Break
  • Horse Magazine
  • Total Fly Fisher
  • Big Carp Magazine
  • Camping Magazine
  • The Caravan Club Magazine… and many, many more!

Secured an online competition using the festival angle, which ran on over 60 radio station websites across the UK, including Manchester, London, Newcastle, and Birmingham.

“We were attracted to Render Positive by their different and thought provoking approach to attracting new customers.

We felt that this made them stand apart from other agencies and so far this has proved to be correct.

They work hard for clients and do what they say they are going to do. For us as a small business, it was a big commitment to make, but we have been delighted with the results that Render Positive have achieved.

Their understanding of all aspects of SEO and Online marketing is second to none. They impart this knowledge in a way that is easy for the client to understand.

We would recommend Render Positive to any business looking to improve their commercial presence on the web.”

Toby Davis, Director, HandiWorld


Here's how we did it!


1

Researching Key Influencers

We had to identify the right publications and sectors this product would appeal to. Getting to know journalists online – through their web presence and Twitter accounts – was key.

We also brainstormed for angles to make the product fit in publications which were not so obvious at first, e.g music and radio websites.



2

The Psychology of Persuasion

Editors at magazines are bombarded with requests for products to be reviewed. To stand out we provided interesting story angles so the journalists could not say no, framed within language created specifically to get them to say “yes!”.



3

Tenacity

There’s a fine line between persistence and harassment. Once contact was established with a publisher, they were sent a product and a story; then came the chasing. Being organised was essential to know when to chase people and how often.  


Want to know what we could achieve for you?

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Meet the team

Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
Bree Van Zyl
Sam Reynolds
Aida Staskeviciute
Laura Reddington
Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer jon@renderpositive.com
07949 283 785
Hannah Brown Creative Yet Technical Manager hannah@renderpositive.com
07453 779 030
Jenny Longmuir Content Marketing Editor jenny@renderpositive.com
Tess Bowles Social Media & Content Marketing Manager tess@renderpositive.com
Lee Buchan SEO and Social Media Executive lee@renderpositive.com
Asher Baker SEO & PPC Manager (and Lord) asher@renderpositive.com
07525 744 178
Bree Van Zyl Video Productionista briarley.vanzyl@renderpositive.com
Sam Reynolds Copywriter sam@renderpositive.com
Aida Staskeviciute Graphic Designer aida@renderpositive.com
Laura Reddington Copywriter laura.reddington@renderpositive.com
Dipak Hemraj All Rounder dipak@renderpositive.com
Jess Collett Copywriter jess@renderpositive.com
Gemma MacNaught Head of UX and Conversion Rate Optimisation gemma@renderpositive.com
Laila Khan Head of PR laila@renderpositive.com
Gary Buchan Managing Director gary@renderpositive.com
07525 839 157
James Hackney Client Services Manager james@renderpositive.com
07725 209 820
Stuart Lawrence Chief Technical Officer stuart@renderpositive.com
07725 209 819



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