HandiWorld came to us with an innovative product – the HandiMoova. They needed help with promoting the product and getting it in front of the right target audience, as well as improving their rankings on Google through link building.
We started off by establishing the types of people & interest groups this product would appeal to – fishing, farming, camping, caravanning, gardening, equestrian – and angled the various benefits of the trolley to suit each industry’s publications to ensure maximum reviews. A photo of the Moova ladened with beers meant we could outreach to music/radio websites too as the “festival trolley”. The product also made a great giveaway prize for online outlets who would link to the HandiWorld website through theirs.
Coverage (online and print):
Secured an online competition using the festival angle, which ran on over 60 radio station websites across the UK, including Manchester, London, Newcastle, and Birmingham.
“We were attracted to Render Positive by their different and thought provoking approach to attracting new customers.
We felt that this made them stand apart from other agencies and so far this has proved to be correct.
They work hard for clients and do what they say they are going to do. For us as a small business, it was a big commitment to make, but we have been delighted with the results that Render Positive have achieved.
Their understanding of all aspects of SEO and Online marketing is second to none. They impart this knowledge in a way that is easy for the client to understand.
We would recommend Render Positive to any business looking to improve their commercial presence on the web.”
Toby Davis, Director, HandiWorld
We had to identify the right publications and sectors this product would appeal to. Getting to know journalists online – through their web presence and Twitter accounts – was key.
We also brainstormed for angles to make the product fit in publications which were not so obvious at first, e.g music and radio websites.
Editors at magazines are bombarded with requests for products to be reviewed. To stand out we provided interesting story angles so the journalists could not say no, framed within language created specifically to get them to say “yes!”.
There’s a fine line between persistence and harassment. Once contact was established with a publisher, they were sent a product and a story; then came the chasing. Being organised was essential to know when to chase people and how often.