Sofa Workshop approached us with these requests:
Sofa Workshop are a luxury manufacturer in home furnishings. Through their website and physical stores they offer hand-crafted and tailored products. After a recent full-site redesign their website performance improved but they believed that more could be done to increase their sales, retention and outreach.
They were already using a pop-up to generate newsletter sign-ups and since this was going to be their first dabble in the realm of Conversion Rate Optimisation, we wanted to show them how the smallest of changes can lead to phenomenal results.
The general thinking around pop-ups is that they don’t work and only serve to annoy users before they swiftly hit the close button. This may be true for most but not for one of ours!
Since Render Positive took control of our online marketing we’ve been delighted with the results. They don’t apply a one-hat-fits-all approach, but tackle our specific needs creatively. We are in an extremely competitive environment with several competitors having significantly larger budgets, but thanks to them we’re holding our own. Always pro-active and happy to work with our other providers. And they actually offer intelligent responses to our requests!
Paul Staden, Marketing Director, Sofa Workshop
These steps were taken to encourage user sign-up:
The percentage of users who signed up after viewing the pop-up (conversion rate) increased from 0.7% to 4.6%.
That’s a 565% improvement!
The result was 100% significant meaning that the new version would continue to deliver this fantastic result for Sofa Workshop in the future.