To really get the benefits out of content marketing, it needs to be a regular part of your marketing schedule. You need a variety of content including:
Whilst continually creating branded utility and entertainment projects may be expensive, this doesn’t have to be the strategy. A clever blog post that hits a nerve can go viral just as well as something far more complicated and expensive to create. Your CEOs opinion on some industry legislation could spark debate; providing you further social media mentions, digital PR coverage and links.
What you need is a strategy that encompasses all kinds of content. From day one, we need to review your existing offline and online marketing and PR plans and develop a cohesive, diverse and impressive content strategy around them.
We’ve created content marketing campaigns for international corporations like Symantec, to divisions of national companies such as ITNSource to medium sized enterprises such as Office Broker. Whatever your market, we can help you succeed. However, we need to make a commitment. We need to make sure content is a crucial part of your marketing mix if you really want to see the massive benefits long term. It will also take your competition along time to catch up!
If Content Marketing is on your radar, please do email us at firstname.lastname@example.org, call 020 7622 1079 or click here to book your no obligation free brainstorm today!
Get more great stuff delivered fresh to your inbox.