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Consistent Content Marketing is Critical

By Jon | 27th Dec 2014 | Posted in Content Marketing

Content Marketing Isn’t A One Time Deal

To really get the benefits out of content marketing, it needs to be a regular part of your marketing schedule. You need a variety of content including:

Why Should You Care?

  • You will acquire digital PR coverage (with strong links) over and above what your PR team achieve
  • You will give people a reason to follow your social media profiles; further increasing your popularity and levels of engagement
  • The more content you create, the more links you will get – and the more traffic you will acquire directly and through improved organic search positions
  • You will gain a reputation as an innovative marketer and give consumers a reason to return to your site repeatedly
  • It is the only form of marketing that continually appreciates in value without any further investment, as an increasing number of consumers discover, share and link to your content over time.

This sounds like a lot of work!

Whilst continually creating branded utility and entertainment projects may be expensive, this doesn’t have to be the strategy. A clever blog post that hits a nerve can go viral just as well as something far more complicated and expensive to create. Your CEOs opinion on some industry legislation could spark debate; providing you further social media mentions, digital PR coverage and links.

What you need is a strategy that encompasses all kinds of content. From day one, we need to review your existing offline and online marketing and PR plans and develop a cohesive, diverse and impressive content strategy around them.

Talk to the Experts

We’ve created content marketing campaigns for international corporations like Symantec, to divisions of national companies such as ITNSource to medium sized enterprises such as Office Broker. Whatever your market, we can help you succeed. However, we need to make a commitment. We need to make sure content is a crucial part of your marketing mix if you really want to see the massive benefits long term. It will also take your competition along time to catch up!

If Content Marketing is on your radar, please do email us at, call 020 7622 1079 or click here to book your no obligation free brainstorm today!



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Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
Bree Van Zyl
Sam Reynolds
Aida Staskeviciute
Laura Reddington
Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer
07949 283 785
Hannah Brown Creative Yet Technical Manager
07453 779 030
Jenny Longmuir Content Marketing Editor
Tess Bowles Social Media & Content Marketing Manager
Lee Buchan SEO and Social Media Executive
Asher Baker SEO & PPC Manager (and Lord)
07525 744 178
Bree Van Zyl Video Productionista
Sam Reynolds Copywriter
Aida Staskeviciute Graphic Designer
Laura Reddington Copywriter
Dipak Hemraj All Rounder
Jess Collett Copywriter
Gemma MacNaught Head of UX and Conversion Rate Optimisation
Laila Khan Head of PR
Gary Buchan Managing Director
07525 839 157
James Hackney Client Services Manager
07725 209 820
Stuart Lawrence Chief Technical Officer
07725 209 819

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