My presentation given to the attendees of WordCamp London is live for all to see. It got high praise from everyone – and I absolutely loved doing it. It was my first speech. I did it on 2 days notice, to 200 people. A blog post on the experience can be found here.
Please do check it out. Any comments please tweet me @jonbuchan or comment below.
Content marketing is more than just writing blog posts or rewriting press releases – that’s just ticking the box. To their credit, lots of businesses are trying to do content marketing properly but failing. The web is filled with ‘viral’ videos with 10 views, infographics with no shares, embarrassing corporate games and all sorts that I’m sure ‘sounded like a good idea at the time’. Great content is more than about creativity, it’s about processes. My presentation guides you through the most important parts of our process, with live examples showing this isn’t just theory, it works. We’ve provided a full transcript, and and the full Prezi deck. One way or the other, you will consume this content. I recommend the video, because I get several very big laughs and that’s what’s really important, right? Enjoy!
That sounds like an odd thing to say, but it achieves results from a variety of disciplines:
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