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Video: Here’s How You Do Content Marketing The Right Way


By Jon | 31st Oct 2015 | Posted in Content Marketing

My presentation given to the attendees of WordCamp London is live for all to see. It got high praise from everyone – and I absolutely loved doing it. It was my first speech. I did it on 2 days notice, to 200 people. A blog post on the experience can be found here.

Please do check it out. Any comments please tweet me @jonbuchan or comment below.

 

The Render Positive Approach

Content marketing is more than just writing blog posts or rewriting press releases – that’s just ticking the box. To their credit, lots of businesses are trying to do content marketing properly but failing. The web is filled with ‘viral’ videos with 10 views, infographics with no shares, embarrassing corporate games and all sorts that I’m sure ‘sounded like a good idea at the time’. Great content is more than about creativity, it’s about processes. My presentation guides you through the most important parts of our process, with live examples showing this isn’t just theory, it works. We’ve provided a full transcript, and and the full Prezi deck. One way or the other, you will consume this content. I recommend the video, because I get several very big laughs and that’s what’s really important, right? Enjoy!

Content Marketing Is More Than Content Marketing

That sounds like an odd thing to say, but it achieves results from a variety of disciplines:

  • Improved website experience
  • Acquisition of PR Coverage in hugely popular titles…
  • … that link to your website delivering traffic…
  • … and massively improving your search engine visibility
  • Mass voluntary social media sharing your branded content
  • Collection of opt-in email addresses
  • Lead generation for those in the B2B sector
  • Conversion assistance for consumer stores

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Meet the team

Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
Bree Van Zyl
Sam Reynolds
Aida Staskeviciute
Laura Reddington
Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer jon@renderpositive.com
07949 283 785
Hannah Brown Creative Yet Technical Manager hannah@renderpositive.com
07453 779 030
Jenny Longmuir Content Marketing Editor jenny@renderpositive.com
Tess Bowles Social Media & Content Marketing Manager tess@renderpositive.com
Lee Buchan SEO and Social Media Executive lee@renderpositive.com
Asher Baker SEO & PPC Manager (and Lord) asher@renderpositive.com
07525 744 178
Bree Van Zyl Video Productionista briarley.vanzyl@renderpositive.com
Sam Reynolds Copywriter sam@renderpositive.com
Aida Staskeviciute Graphic Designer aida@renderpositive.com
Laura Reddington Copywriter laura.reddington@renderpositive.com
Dipak Hemraj All Rounder dipak@renderpositive.com
Jess Collett Copywriter jess@renderpositive.com
Gemma MacNaught Head of UX and Conversion Rate Optimisation gemma@renderpositive.com
Laila Khan Head of PR laila@renderpositive.com
Gary Buchan Managing Director gary@renderpositive.com
07525 839 157
James Hackney Client Services Manager james@renderpositive.com
07725 209 820
Stuart Lawrence Chief Technical Officer stuart@renderpositive.com
07725 209 819



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