On Monday 9 November, Twitter held their first ever Scandinavian Summit in Stockholm, Sweden. The beautiful, grand venue in Östermalm played host to several Twitter employees, three of whom gave presentations; the highlights of which follow here.
As the event was in Sweden, there was of course fika (tea/coffee and cakes) galore!
Up first was Timur, who spoke about the rise of mobile, and shared some incredible stats with us:
Timur also shared with us some highlights from Mary Meeker’s Internet Trends report which showed that the time spent on mobile isn’t (yet) proportional to ad spend, and currently presents the greatest opportunity.
Martha spoke next on the topic of direct response, and gave lots of information and actionable tips to start using on Twitter Ads straight away. When setting up a Twitter Ads campaign, Martha suggests:
There was a break giving us a chance to re-fill the fika supplies, and even dip into the sweets (only in Twitter colours, natch).
To finish, Ross spoke about mobile app promotion. As things stand, there are a whopping 3 million apps available, so making sure yours stands out can be a challenge. Twitter Ads provides solutions to this both on Twitter and off-Twitter through thousands of mobile apps that use MoPub’s mobile advertising exchange.
Ross went on to explain that ads on Twitter are a great way to attract app installs, as Twitter users have strong purchasing power;
It sounds as though this was the first of many such events, so stay tuned and follow Twitter Ads Nordics for news, tips, and future events.
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