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Quickies: How to SEO your Instagram Hashtags

By Bree | 26th Jan 2016 | Posted in Quickies

We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.


When you post an image to Instagram you can add up to 30 hashtags in your description. You can use these hashtags to let more people see your content. Many people only try to add five as they don’t want to overwhelm their audience with a wall of hashtags.


By using a couple of different sites, you can leverage your hashtag game and reach many more people – and you won’t have to use all 30 hashtags to get seen. It’s all about quality hashtag reach over quantity.


The most simple way is to use to track the most popular hashtags. However, by using these hashtags, you are in danger of your post getting lost among the rest.

So, the next step is to use to find related hashtags that may not be quite so popular. You can use a browser extension to get these into a spreadsheet really quickly – we use Scraper for Chrome, but there are similar solutions for Firefox too.

  1. Install the Scraper extension for Chrome.
  2. Search for your popular hashtag – such as “fashion”.
  3. Highlighting the first hashtag, right click and choose “scrape similar”. Copy to clipboard and paste into a spreadsheet or export to a google doc.
  4. Paste the numbers next to the hashtags column. Now you have two columns with search volumes of hashtags.
  5. Choosing the B column, right click and scroll to “sort sheet z-a” and the sheet will now be in highest search order. Feel free to highlight competitors names or key hashtags you’d like to rank for!

Now, you can choose some of these relevant but less well-used hashtags in your posts.

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