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Quickies: How to Check the Best Time to Post to Facebook

By Tess | 16th Feb 2016 | Posted in Quickies

We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.


The success of your brand’s Facebook post can in part depend on the time that you publish it. In general, if you’re a B2B company posting primarily at weekends, your posts are far less likely to get noticed by your audience than if you post midweek when other businesses are operating full hours. On the other hand, if you sell B2C, then evenings and weekends may well be optimal times for you to post to Facebook as this is when consumers have spare time and are using social media. Read on to learn how to check what the best time to post to Facebook is for your Page.


Knowing what the best time to post to Facebook is for your brand can help you in a few ways. Whether you use a social media scheduling tool, or you compose messages directly in Facebook and schedule them, knowing the optimal time to post is key. Sharing a post at a time when your audience is most likely to be engaged can increase engagement on posts, and saves you sharing a post at a time when fewer people will see it.


Good news! Checking the best time to post to Facebook is super easy. Follow these instructions:

  • Login into your Facebook Page.
  • Go to the Insights section (button found at the top of your Facebook Page).
  • Go to Posts (button found on the left hand side in the Insights page).
  • Here you will see days of the week, and times of day that your audience is most engaged.

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Jon Buchan
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