We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.
Image files, by default, contain a lot of extra information that isn’t strictly necessary if you just want to publish an infographic or illustration on to your site. This extra information bloats the file size which is never a good thing. Compression services allow you to strip out the unnecessary kilobytes, so that your image file size is as small as possible without compromising on the quality of the image.
Smaller file sizes mean a faster site! Optimising your page load times is great for everyone, and especially mobile viewers who might be on slower networks or have data caps. Compressing your images down to the smallest file sizes possible is often the quickest way to make big gains here, so it’s a great thing to get into the habit of doing.
There are a few online services that will compress your images for you. I have used both tinyjpg.com and compressjpeg.com; both will accept multiple jpg and png files at once, although I tend to use the latter more often as it will also compress pdfs. Whichever you choose, it’s as simple as choosing your image files for upload, waiting a minute or two, and then downloading the compressed versions.
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