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Quickies: Best Ways to Use Google


By Dipak | 9th Feb 2016 | Posted in Quickies

We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.

What?

Trawling through Google’s search results for something specific (particular topic, author etc.) can be quite the chore. We’d like to share a few simple ways to make the whole process a lot easier.

Why?

Getting the right content and search result can make all sorts of things easier, from checking out the competition to outreach to seeing the most effective content writing.

How?

There are three simple ways:

  1. Use Google’s search operators (e.g. “site:” “backlink:”). Use operators in conjunction with scrapers like this one in order to get a .csv file of the first 500 search results for any search term. The advanced search page is useful, too.
  2. Add terms gradually – e.g., type in “Settlers of Catan”, then “play Settlers of Catan”, then “how to play Settlers of Catan”, and you’ll gradually get more and more specific, targeted search results, as Google knows more about what you’re looking for.
  3. Use professional language wherever possible. For example, if you’re looking for information on the common cold “my head hurts” will not necessarily bring up the most relevant results, whereas “headache relief” may well do. Also, typing in “symptoms” after your query will call up Google Doctor!

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Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
Bree Van Zyl
Sam Reynolds
Aida Staskeviciute
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Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer jon@renderpositive.com
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Hannah Brown Creative Yet Technical Manager hannah@renderpositive.com
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Tess Bowles Social Media & Content Marketing Manager tess@renderpositive.com
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Asher Baker SEO & PPC Manager (and Lord) asher@renderpositive.com
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Sam Reynolds Copywriter sam@renderpositive.com
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Laura Reddington Copywriter laura.reddington@renderpositive.com
Dipak Hemraj All Rounder dipak@renderpositive.com
Jess Collett Copywriter jess@renderpositive.com
Gemma MacNaught Head of UX and Conversion Rate Optimisation gemma@renderpositive.com
Laila Khan Head of PR laila@renderpositive.com
Gary Buchan Managing Director gary@renderpositive.com
07525 839 157
James Hackney Client Services Manager james@renderpositive.com
07725 209 820
Stuart Lawrence Chief Technical Officer stuart@renderpositive.com
07725 209 819



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