We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.
You’ve most likely come across shortened links every time you’ve used the internet. As their name suggests, they are an abbreviated version of a full URL. For instance, the full URL http://renderpositive.com/client-work/flexiskyline/ becomes http://j.mp/1LaCLKt. Any link can be shortened like this using a free online service.
Using shortened links makes a link appear neater. This is especially useful when including a link in a social media post or an email, as it helps to keep the message as simple as possible, and keep characters to a minimum.
Aesthetics aside, there are some very nifty features you get from using a link shortener. You’ll get insights into;
ALL of this is useful for optimising future campaigns, and best of all it’s free!
To use Google’s link shortener, simply go to goo.gl (you don’t need to have a Google account, but if you do you can sign in). Enter the full URL, and click ‘Shorten URL’. You will then receive your shortened URL. If you click on ‘details’, you can then see real-time data on who’s clicking your link, where they are, etc.
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