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Quickies: How and When to Shorten a Link

By Tess | 20th Oct 2015 | Posted in Quickies

We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.


You’ve most likely come across shortened links every time you’ve used the internet. As their name suggests, they are an abbreviated version of a full URL. For instance, the full URL becomes Any link can be shortened like this using a free online service.


Using shortened links makes a link appear neater. This is especially useful when including a link in a social media post or an email, as it helps to keep the message as simple as possible, and keep characters to a minimum.

Aesthetics aside, there are some very nifty features you get from using a link shortener. You’ll get insights into;

  • how many times a link is clicked; discover what type of content appeals best to your audience
  • when a link is clicked; telling you what time/day is optimal for you
  • where in the world a link is clicked; giving you insight into where your audience is
  • real-time data; get all these insights as they happen

ALL of this is useful for optimising future campaigns, and best of all it’s free!


There are lots of link shortener tools you can use for free. The best known are probably Google’s, and Bitly’s

To use Google’s link shortener, simply go to (you don’t need to have a Google account, but if you do you can sign in). Enter the full URL, and click ‘Shorten URL’. You will then receive your shortened URL. If you click on ‘details’, you can then see real-time data on who’s clicking your link, where they are, etc.

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