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Quickies: Get Insight on Local People from Facebook

By Tess | 12th Apr 2016 | Posted in Quickies

We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.


Did you know you can get insights on people local to your business from your Facebook page? From what time of day, and which day of the week the most people are nearby, to the demographics of those people, Facebook can tell you a huge amount about potential customers in your area.


You can use this information in many ways. If you’re a shop, it might help you decide opening hours. If there is a particular age group that tends to be in your area then you can target what you offer to them.


Finding this information is simple!

  • Login to your Facebook page
  • Click ‘Insights’ at the top of the screen
  • Click ‘Local’ in the left hand side bar
  • You will now be presented with a map of the local area surrounding your business.
  • You can adjust the date range by week, month, or quarter, and the radius by 50m or 150m

You will also see a summary of who the people in your vicinity tend to be. Their gender, age range, and the time of day and day of the week that they are most likely to be near you will all be displayed. Nifty, eh?!

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Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
Bree Van Zyl
Sam Reynolds
Aida Staskeviciute
Laura Reddington
Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer
07949 283 785
Hannah Brown Creative Yet Technical Manager
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Jenny Longmuir Content Marketing Editor
Tess Bowles Social Media & Content Marketing Manager
Lee Buchan SEO and Social Media Executive
Asher Baker SEO & PPC Manager (and Lord)
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Bree Van Zyl Video Productionista
Sam Reynolds Copywriter
Aida Staskeviciute Graphic Designer
Laura Reddington Copywriter
Dipak Hemraj All Rounder
Jess Collett Copywriter
Gemma MacNaught Head of UX and Conversion Rate Optimisation
Laila Khan Head of PR
Gary Buchan Managing Director
07525 839 157
James Hackney Client Services Manager
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Stuart Lawrence Chief Technical Officer
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