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Quickies: Posting Links on Instagram

By Tess | 17th May 2016 | Posted in Quickies

We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.


Instagram doesn’t allow users to add clickable hyperlinks to photos or comments. However, with a bit of a workaround, there are ways of posting links on Instagram. Read on to find out how!


We are so used to being able to add a link to a post on other social media platforms to quickly refer users on to further information, that Instagram presents us with a bit of a challenge.


There are a few solutions to posting links on Instagram. You can:

  • Post a non-clickable link: you can post a link to an Instagram post, but it won’t be clickable. This means very few users will manually copy the link you share and paste it into their internet browser, but some may.
  • Post the link in the bio: in the comments of a picture or video, refer your audience to your bio where you can include a clickable link. This link you can change as often as you like, so you could update it with each image or video you post.
  • Use Instagram adverts: If you want to add a link to an image or video, or add a clickable link to the comments, then using Instagram adverts is the solution. You can create and manage the ads through Facebook’s self-serve interface.

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