We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.
A reverse image search simply means that instead of using a text query to search for images (“a dog driving a car” perhaps, or “people doing stupid things”), you choose an image to search for visually similar images.
There are a few reasons why this can be useful. Here at RP+ HQ, we often use a reverse image search to find coverage for infographics on sites that haven’t linked back to our client yet, so we can chase them up. There are loads of other clever uses for this though, from identifying plants and celebrities to tracking down original artists and versions, which Lifehacker have done a great job of rounding up.
Google’s image search allows you to search by image already, but for a different perspective you can also try tineye.com or imageraider.com. These two services offer other features too, some paid for, which might be useful depending on your needs. All of these options allow you to either search by an image’s URL if it’s already online, or upload a file that you have on your computer.
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