We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.
Similar to Instagram filters, Snapchat also lets users add filters to an image. In addition to the Instagram-esque colour filters, there are also Snapchat filters that add the time, temperature, and speed to Snaps.
Snapchat also offers Geofilters: filters that are only available in a specific place such as a city, festival, or sports event thanks to GPS and RFID technology. You can even design your own (unbranded) Geofilter, specify the area you want it displayed, and submit it to Snapchat!
Feeling creative? Design and submit a free Community Geofilter for your city, university, or other public location. If approved, Snapchatters nearby will be able to use your Geofilter to say where they are!
Both individuals and businesses can buy On-Demand Geofilters. Perfect for weddings, events, etc, these filters last for a limited time – from 30 minutes to 30 days. As per other Geofilters, they work on a specified location.
For brands wanting to take advantage of Snapchat filters, so-called sponsored filters are available. Their fairly hefty price tags tend to make the the reserve of large high street chains and high value events such as film premiers.
Adding filters is a fun way to add information and creativity to your Snaps. Marketers often use the same one or two filters to create a consistent feel to their Snaps, helping to build a sense of familiarity and brand.
The case creating and using branded filters, as you can see from the image above, is clear. If your target audience has a strong presence on Snapchat, then it may be worth the investment.
Make sure filters are enabled by doing the following:
To use filters on your Snaps, simply take a Snap and then swipe right or left on the preview screen to add colored filters, the current time, local weather, speed overlays, or Geofilters.
To add more than one filter:
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