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Quickies: Social Media Scheduling


By Tess | 2nd Feb 2016 | Posted in Quickies

We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.

What?

Instead of publishing a post directly to Facebook, Twitter, or other networks, a social media scheduling tool acts as a kind of middleman. Posts are prepared ahead of time, and scheduled to publish at a later time.

Why?

Social media scheduling tools basically save you time and effort by making the process of publishing posts more efficient. Rather than always having to be on one (or several) social media platform(s), instead you can focus your efforts and come up with several messages in one go, rather than one at a time. The posts are then published at a day and time of your choosing.

This also makes it easier to publish at specific times. If you know that your audience is most active on a particular day and/or time of day, you can prepare for this and avoid any last minute panics.

How?

Here at Render Positive, we use Sprout Social. There are other scheduling tools out there, popular ones include Buffer and Hootsuite, but in our opinion, Sprout Social is best!

To schedule a post on Sprout Social…

  • In the Publishing section, click the green “compose” button in the top right hand corner.
  • Write out your message, add links, hashtags, and @mentions as usual.
  • To add an image, click the camera image in the bottom left corner of your message’s box. Select image to upload.
  • When the post is ready, click the calendar image in the bottom section of the message.
  • Choose a day and time for your message to be published, and click schedule.

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Meet the team

Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
Bree Van Zyl
Sam Reynolds
Aida Staskeviciute
Laura Reddington
Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer jon@renderpositive.com
07949 283 785
Hannah Brown Creative Yet Technical Manager hannah@renderpositive.com
07453 779 030
Jenny Longmuir Content Marketing Editor jenny@renderpositive.com
Tess Bowles Social Media & Content Marketing Manager tess@renderpositive.com
Lee Buchan SEO and Social Media Executive lee@renderpositive.com
Asher Baker SEO & PPC Manager (and Lord) asher@renderpositive.com
07525 744 178
Bree Van Zyl Video Productionista briarley.vanzyl@renderpositive.com
Sam Reynolds Copywriter sam@renderpositive.com
Aida Staskeviciute Graphic Designer aida@renderpositive.com
Laura Reddington Copywriter laura.reddington@renderpositive.com
Dipak Hemraj All Rounder dipak@renderpositive.com
Jess Collett Copywriter jess@renderpositive.com
Gemma MacNaught Head of UX and Conversion Rate Optimisation gemma@renderpositive.com
Laila Khan Head of PR laila@renderpositive.com
Gary Buchan Managing Director gary@renderpositive.com
07525 839 157
James Hackney Client Services Manager james@renderpositive.com
07725 209 820
Stuart Lawrence Chief Technical Officer stuart@renderpositive.com
07725 209 819



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