We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.
Instead of publishing a post directly to Facebook, Twitter, or other networks, a social media scheduling tool acts as a kind of middleman. Posts are prepared ahead of time, and scheduled to publish at a later time.
Social media scheduling tools basically save you time and effort by making the process of publishing posts more efficient. Rather than always having to be on one (or several) social media platform(s), instead you can focus your efforts and come up with several messages in one go, rather than one at a time. The posts are then published at a day and time of your choosing.
This also makes it easier to publish at specific times. If you know that your audience is most active on a particular day and/or time of day, you can prepare for this and avoid any last minute panics.
To schedule a post on Sprout Social…
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