We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.
Your website’s metadata is most commonly the title and description that search engines associate with each page of your site, displayed in search result listing pages. If a description isn’t explicitly set, most search engines will take a snippet from the first few lines of copy it finds on the page.
You can choose the text used for the title and description for each page of your site to help your SEO. By making sure to include relevant words and phrases that users often search for, you can achieve two things:
In short, improving your metadata can be a great way to improve your SEO without needing too much technical know-how.
This will depend on how your website is built:
If you don’t currently have control over your metadata and you’re using a different or custom CMS, you might need to speak to your dev team. Remember though that because metadata tells the search engines (and your potential visitors) what the content of each page is, these tags should be unique for every page of your site.
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