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Quickies: Tighten Up your Metadata


By Han | 31st May 2016 | Posted in Quickies

We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.

What?

Your website’s metadata is most commonly the title and description that search engines associate with each page of your site, displayed in search result listing pages. If a description isn’t explicitly set, most search engines will take a snippet from the first few lines of copy it finds on the page.

Why?

You can choose the text used for the title and description for each page of your site to help your SEO. By making sure to include relevant words and phrases that users often search for, you can achieve two things:

  • Indicate more clearly to search engines what your pages are about, so you are more likely to rank higher for relevant terms
  • Seem more relevant and appealing to users who are searching for the information or products you’re offering, as terms in your metadata that they have searched for will appear in bold

In short, improving your metadata can be a great way to improve your SEO without needing too much technical know-how.

How?

This will depend on how your website is built:

  • If you use WordPress, then the Yoast SEO Plugin (pictured above is the panel for this blog post) will add a section to the edit page for all posts and pages, allowing you to set the title and description. It’ll add an ‘SEO’ item to the left-hand menu in the WordPress dashboard too, with some other useful stuff – including editing the default metadata site-wide.
  • For Joomla, look for ‘Metadata Options’ in the article manager if you’re editing an existing piece or publishing something new. You can also set site-wide defaults under Site > Global Configuration.

If you don’t currently have control over your metadata and you’re using a different or custom CMS, you might need to speak to your dev team. Remember though that because metadata tells the search engines (and your potential visitors) what the content of each page is, these tags should be unique for every page of your site.

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Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
Bree Van Zyl
Sam Reynolds
Aida Staskeviciute
Laura Reddington
Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer jon@renderpositive.com
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Hannah Brown Creative Yet Technical Manager hannah@renderpositive.com
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Jenny Longmuir Content Marketing Editor jenny@renderpositive.com
Tess Bowles Social Media & Content Marketing Manager tess@renderpositive.com
Lee Buchan SEO and Social Media Executive lee@renderpositive.com
Asher Baker SEO & PPC Manager (and Lord) asher@renderpositive.com
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Bree Van Zyl Video Productionista briarley.vanzyl@renderpositive.com
Sam Reynolds Copywriter sam@renderpositive.com
Aida Staskeviciute Graphic Designer aida@renderpositive.com
Laura Reddington Copywriter laura.reddington@renderpositive.com
Dipak Hemraj All Rounder dipak@renderpositive.com
Jess Collett Copywriter jess@renderpositive.com
Gemma MacNaught Head of UX and Conversion Rate Optimisation gemma@renderpositive.com
Laila Khan Head of PR laila@renderpositive.com
Gary Buchan Managing Director gary@renderpositive.com
07525 839 157
James Hackney Client Services Manager james@renderpositive.com
07725 209 820
Stuart Lawrence Chief Technical Officer stuart@renderpositive.com
07725 209 819



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