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Quickies: Make the Most of Twitter’s Character Limit Changes


By Tess | 5th Jul 2016 | Posted in Quickies

We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.

What?

Twitter has recently made some changes to the platform’s character limits. Media attachments no longer take up character space, and @usernames in replies are also not counted. Twitter has also gotten rid of the need for a full-stop for followers of a particular reply.

Why?

Twitter’s user base hasn’t really grown, and many are irritated by some of the platform’s restrictions. Many felt that Twitter as a platform was going stale, and many have had bad experiences with Twitter. This is a way of changing that and, hopefully, becoming more user-friendly.

How?

  • Shorten URLs: Links are still counted in a tweet’s character limits. Bitly is your friend.
  • Use Images Wherever Possible: Now that images aren’t counted in the character limit, there is no reason not to use them whenever you can. A picture, after all, is worth a thousand words.
  • One Hashtag at a Time: Hashtags can help categorise your tweet into a particular subject area, and tend to get more engagement. Use sparingly, though, as too many hashtags will make your tweet look spammy.
  • Ampersands: Obvious I know, but getting rid of ands and replacing them with an & makes sense.
  • Vines: This video sharing service allows users to make and share 6-second long clips. Excellent for making teaser trailers, animation, and video & music shorts.
  • Ask: Asking followers to retweet is a simple-yet-effective way of getting people to share your content. Use wisely, though.
  • Be Simple & Direct: Even though the rules have been changed, shorter tweets are still likely to get more attention. If your tweet doesn’t warrant 140 characters, don’t write 140 characters.

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Jon Buchan
Hannah Brown
Jenny Longmuir
Tess Bowles
Lee Buchan
Asher Baker
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Sam Reynolds
Aida Staskeviciute
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Dipak Hemraj
Jess Collett
Gemma MacNaught
Laila Khan
Gary Buchan
James Hackney
Stuart Lawrence

Jon Buchan Chief Executive Officer jon@renderpositive.com
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Jess Collett Copywriter jess@renderpositive.com
Gemma MacNaught Head of UX and Conversion Rate Optimisation gemma@renderpositive.com
Laila Khan Head of PR laila@renderpositive.com
Gary Buchan Managing Director gary@renderpositive.com
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James Hackney Client Services Manager james@renderpositive.com
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Stuart Lawrence Chief Technical Officer stuart@renderpositive.com
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