We’ve created a series of bite-sized blog posts just long enough to give you the downlow on all kinds of digital wizardry, because we love sharing our knowledge and know-how. Get tips for improving your social media efforts, discover powerful PR tricks, and learn all kinds of hacks to make your work life easier. Here is our super quick tip of the week.
Following on from the recent Quickie looking at how to check the best time to post to Facebook, this time we’re focussing on Twitter. Making sure you tweet at a moment when your audience is online and using social media isn’t merely guesswork. By analysing historic tweets, it’s possible to see patterns in when tweets gained the most impressions or engagements, and therefore when to post to Twitter to get the most engagement.
Knowing which day(s) of the week gets you the best results enables you to concentrate your Twitter efforts. Whether this means you prepare tweets in that moment, or use a social media scheduling tool ahead of time, posting at the same time that your audience is engaged, helps your tweets to perform to their best.
Probably the easiest (and free) way to check when you get most engagement on Twitter is with Twitter’s own Analytics. The data isn’t quite as in depth as that of Facebook’s, but you can see the popularity of tweets (measured by impressions) by day (not time as per Facebook). To do this:
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