Content marketing is a new and unusual area for many marketers. Many B2B companies have done ‘corporate content’, such as white papers or webinars. Even B2C content has a long history, with pieces such as the Michelin Guide having existed for over a hundred years.
All too often businesses play lip service to content marketing. They have blogs which are full of regurgitated press releases, company ‘news’, and stories written by interns. This is really just pointless busywork, without having asked the crucial question: “Why are we doing this?”
Render Positive can help you on this journey. We believe in content marketing through ‘stunts’ which have been created with the deliberate intention of getting the attention of top journalists and bloggers. See all of our full case studies here!
Our proven process for success is designed to win you:
- Extremely positive PR: getting you in top publications relevant to your industry
- Mass social media visibility: promoting you on relevant social channels with paid social media seeding
- Links that deliver traffic: and they’ll continue working for you over the long term, boosting your rankings in search engines
See what we’ve done for our clients!