Matt Cutts announced today that Google would be removing all pages from their index “to ensure Google is 100% free of web spam.”
In a statement, Cutts said, “We are dedicated to providing users with the best possible experience. Which is why, as of today, only pages published by Google will be available on Google.”
Paid advertising will remain completely uncensored, leading to many industry pundits questioning Google’s motives.
“This is an obvious attempt to force businesses into adopting Google AdWords,” said Danny Sullivan of Search Engine Land.
“It’s transparent, but Google has the clout to get away with it.”
Google are confident this is the way forward.
Cutts continued “Looking for flights? Google can compare them for you! Looking for a loan? We can help with that too! We are entering a post-www world.”
Bing are planning their own roll out of similar measures but insist that it isn’t a copycat move.
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